] How to Set Up and Install Google Analytics

How to Set Up and Install Google Analytics

As I was chatting with a potential prospect the other day about blogging, SEO (search engine optimization), landing pages, email campaigns and social media, I asked what kind of traffic she was currently driving to her website. Her response “I don’t track website visitors”. If you are not tracking website visitors, how do you determine what’s working and what’s not? I responded. And then silence, you know that kind of silence that is uncomfortable. It appears she may have been putting tasks in the wrong order.

I know she is not alone; I was having coffee with my Financial Advisor, Chris Burr, just this morning at Starbucks. Apparently, Steady Returns is not tracking website visitors either. Makes sense to businesses because they are focused on what they do best. In this case, Chris is busy planning retirement for his clients. It seems many businesses think it’s more important to set up a website and begin immediately driving traffic. Generating traffic is important; however, my experience has been it’s helpful to have reliable analytical data to guide a successful marketing campaign.

So today, I am going to make it very easy for you to install Google Analytics and walk you through step by step.

  1. 1.    Create a Google Analytics Account. If you don’t already have an account, create one.
  2. 2.    Find the tracking ID and code snippet. Sign in to your analytics account, click admin, select account, select property, and click tracking info, and then copy the tracking code.
  3. 3.    Add tracking code, depending on what you are tracking. i.e. Static website, Dynamic website, web-hosting service
    1. Static website – Paste the entire tracking code into the HTML on your web pages, just before </head>tag.
    2. Dynamic website – Paste the entire tracking code into its own include file, then add the include statement to the page header just before </head>tag.
    3. Web-hosting service – Typically plug-ins are available that automatically install tracking code to all web pages.
    4. Verify tracking code is working. Once you have installed the tracking code, verify it is functioning.

If you get stuck with your installation of Google Analytics, feel free to contact us and we will be happy to install Google Analytics on your behalf.

Oh, and by the way, if you’re currently in a situation where you are leaving a company, investing money in a 401K and not sure what to do next, visit Steady Returns. Chris helped me every step of the way, he created a customized plan that works for me and didn’t charge me high fees like many other financial advisors. And most importantly, he treats me like family.


Christine Smith is Founder of smurkmedia.com. smurkmedia.com specializes in systematic processes to increase website rank & traffic through content management, e-mail marketing, social media, SEO, and public relations. To learn more, visit http://www.smurkmedia.com.

This article is intended for informational purposes only. smurkmedia.com, nor Christine Smith, accepts liability for the content of this article, or for the consequences of any actions taken on the basis of the information provided.

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